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Fundamentals of Digital Marketing

A NapaLearns Virtual Career Academy Business & Marketing Course 

Overview: Create a Marketing Strategy for a Local Business

In this course, you will learn the fundamentals of digital marketing to help your business or career. The course is created by Google trainers and facilitated by Napa Valley College Business Marketing Instructor, Claudette Shatto. You will create a digital marketing strategy for a real business in your community. The course is packed full of practical exercises and real-world examples to help you turn knowledge into action. 

Once you successfully complete the course you will be able to download a digital marketing certificate from the Google Fundamentals of Digital Marketing.

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Digital Marketing Expert, Claudette Shatto, teaching the class before distance learning requirements

Objectives: From Analytics to Web Optimization

By the end of this course, students will be proficient in:

  • Analytics and data insights: Analytics, we’ll show you how to collect and analyze user data and turn it into actionable insights.

  • Business Strategy: Learn how to define and track clear goals, segment audiences and analyze data to help improve your online marketing efforts.

  • Content Marketing: Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.

  • Display Advertising: Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

  • E-Commerce: All the strategies and tools you need to build an online store, sell effectively online and optimize the user experience.

  • Email Marketing: Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.

  • Local Marketing: Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.

  • Mobile: Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.

  • SEM: Search Engine Marketing In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimize campaigns for a better return.

  • SEO: Search Engine Optimization Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimize web pages so that users can find content easier.

  • Social Media: Find out how to identify the right social network sites, create great content users will love and measure your success.

  • Video: Discover how to integrate video into an online strategy, create video ads on a budget and make sure they’re seen by the right people.

  • Web optimization: Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

Course Materials

You will need the following resources for this course:

  • Internet: Access to a broadband internet connection 
  • Computer or Tablet: The Google Digital Garage platform is optimized for all screens and sizes.
  • Google Chrome: Please download Google Chrome 
  • Google Account: You will need a Google account to log in & track your progress.

Course Curriculum

Weekly Schedule and Planning Guide

To help you plan and pace your learning experience, review and download the weekly course schedule. 

Your Weekly Course Planner