Fundamentals of Digital Marketing
A NapaLearns Virtual Career Academy Business & Marketing Course
In this course, you will learn the fundamentals of digital marketing to help your business or career. The course is created by Google trainers and facilitated by Napa Valley College Business Marketing Instructor, Claudette Shatto. You will create a digital marketing strategy for a real business in your community. The course is packed full of practical exercises and real-world examples to help you turn knowledge into action.
Once you successfully complete the course you will be able to download a digital marketing certificate from the Google Fundamentals of Digital Marketing.
By the end of this course, students will be proficient in:
Analytics and data insights: Analytics, we’ll show you how to collect and analyze user data and turn it into actionable insights.
Business Strategy: Learn how to define and track clear goals, segment audiences and analyze data to help improve your online marketing efforts.
Content Marketing: Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.
Display Advertising: Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.
E-Commerce: All the strategies and tools you need to build an online store, sell effectively online and optimize the user experience.
Email Marketing: Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.
Local Marketing: Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.
Mobile: Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.
You will need the following resources for this course:
To help you plan and pace your learning experience, review and download the weekly course schedule.